There are two reasons for this name.

The first is a promise that we will always do our best to be the best homeopaths we can be. This means continual training, devotion to the job and a lot of hard work.

The second is because homeopathy is an elite traditional medicine. I often describe classical homeopathy as the haute couture of medicine because every prescription is custom and tailored to the person, their body and their life experiences.

At the moment, it is for people with money like the King and for people with access to restricted information. When I say restricted, I mean there are a lot of things the Therapeutic Goods Administration will not allow us to say in public.